We are into the second day of our Twitter Question series.
Today we are going to answer two questions.
Today's Questions are:
Who Is Thavin & Marcob?
How did you come up with the name Thavin & Marcob?
I was excited to be asked these two questions because ultimately deciding, creating the perfect name was a labor of love.
Thavin & Marcob is a collection of people,
not two separate individuals.
It was a name I produced during the startup phase of the creation of Thavin & Marcob. Therefore our company name did not exist until I created it. It is something new and one of a kind.
I wanted the perfect name.
In my experience, most entrepreneurs strive to generate something special, that helps them stand out from the rest. I was no different.
I wanted our name to have the ability to accomplish all of those things and so much more.
The first week I tried one-word wonders.
Meaning I tried to find that one special word that would describe all we do and wish to accomplish. I could not find just one word that felt right. So from there I decided to create a list of things I felt were important to me.
My list consists of different qualities I felt were important as well as what I wanted my company to be known for.
My list of requirements consisted of these 20 traits.
10. One of a kind
12. Meaningful to me
This is the actual list I used.
For 30 minutes every morning and night I would write down different words/names that came to me. I spent time combing phrases, words, pretty much anything and everything.
I spent weeks on trying to come up with the right name.
On one particular day, my frustration was running high, It centered around my inability to accomplish this one goal.
I did have a moment of doubt, how am I going to not only start a company but run a company if I can't do something as simple as name it?
After walking several paces around my house. I decided I needed a break.
I believed that it was time to walk away for a few days.
Which I did, I took the weekend off. I didn't think about it all weekend.
Once I had achieved my fair share of relaxation, I headed back to my desk.
There I picked up where I had left off, writing down any idea that popped into my head.
After some time, it hit me. I have named five humans, why couldn't I use the same process to produce the right company name.
Therefore I decided to write all our names down on paper.
Once I saw all of our names written down I realized I already had a name! I took a piece of all of them and created the name Thavin & Marcob.
In = India
& = Don + Raquel
Each one of us represents the characteristics on my list. It was the perfect name.
Therefore we come back to the answer to the first question,
Thavin & Marcob is not one person or two separate people.
It's actually a collection of people, who represent all of the qualities I wanted to incorporate within my company name.
It also turns out it's not as new as I thought it was, it has been laying around the house waiting for me to introduce it to the world.
How did you decide on your company name?
What was your creative process?
Have a question you would like answered ask us on here or on twitter
Have an amazing Tuesday everyone!
Thavin & Marcob
Thavin & Marcob is a place where you are celebrated for being you!