Every month our shop's windows possess a meaning that runs a little deeper than the cute fashions we dress the mannequins in, this month is no different. Although what does differ this month is the creative drawbacks we experienced while trying to craft for you gorgeous windows. They just weren't looking right, as we added more elements to our windows. The vision we held in our heads seems to drift distant from what our eyes were showing us. While frustrating in the moment, this obstacle actually fits all too well within our theme for our July retail windows with meaning.
I know, enough already, you just want to know what they mean.
Today, even though a few days late we would like to present to you
An Imperfect Hot Mess - July Retail Windows With Meaning.
Not that long ago, we wrote a blog titled, "Ummmm Perfect Isn't Real." Which spoke on the idea of how perfection is not only different in the eyes of its beholder, but also a false word because perfect is not only not real; it's unachievable. At least it is not in our eyes.
In terms of summer, think about all of the "perfect" things that we believe go hand in hand with this warm sunny time of year;
The Perfect Tan
The Perfect Vacation
The Perfect Beach
The Perfect Lemonade
The Perfect Maxi Dress
The Perfect Destination
The Perfect Photo
The Perfect Memories
When did summer need to be so "perfect" and when did the
opportunity for fun, lose to the chance for more likes?
Where'd The Truth Go
Social Media can be one of the biggest lies your eyes you will come across. I do not mean to be so blunt and cynical, but it is to an extent, true. No, you did not wake up with perfect hair, no you did not just happen to find yourself in the ideal photo spot, and no you didn't just throw on that outfit in ten seconds. At some point, truth seemed to take a far back seat to the all-powerful alluring call of perfection.
It's A Set Up
Those beautiful photos that you see scrolling through IG that trigger you to think wow, now that's a way to live, are in reality not the photographers nor the subjects real life, at least not to the fullest. We all feel an underlying feeling to impress and wow when posting on social media. We want to be seen as happy, full of life, positive, lucky individuals who are living their one and only life right.
A majority of us are going to answer with a loud duhhh. It's only natural to want to show off the happy in your life. The sad, ugly, messy, broken truth of our life doesn't as quickly invoke joy and wonder. Although I believe that it's only unappealing on the surface level, sometimes the broken are so uniquely different that you think to yourself wow I would have never imaged something so positive could emerge from such a negative.
Real-life is ugly, it's messy, it breaks and has to be repaired, but that's the very thing that makes life so perfect in its imperfect way. There is no lighting, customs, staging, or props; there is only you and those whom you love.
Messy & Broken Are Photo Worthy Too
Almost every image, your eyes glance over us "perfect" in nature. The lighting is just right; the subject is dressed to the tens, the pose is optimal for the caption, there's not one detail not thought about and not made to look perfect for the viewer.
Perfect isn't the only form of perfection worth photographing. The messy, broken aspects of life are just as beautiful as those staged images. Melted ice cream and sunglasses missing a lens might not look in pristine condition and therefore not perfect or worthy of a photo although I argue that they are. Just because it looks a little off or maybe ugly in the "perfection" theme does not mean that it does not hold a magical value that shouldn't be shared with anyone that you want to share it with.
Simple Fun Is Still Fun
As a kid, I remember it was the silly fun summer activities like riding my bike through the neighborhood with my friends that made the happiest life-lasting memories. Although for some reason as an adult, a summer bike ride doesn't sound like too much of a "perfect summer" but in reality it is. I might not capture a cute photo, or I might not leap off my bike with a fantastic story, but describe to me a moment that can be simply and easily filled with more pure and innocent happiness. Then one of you racing your electric blue bike down your towns steepest hill on one of the warmest days of summer. Can a bigger smile be stretch across your face in that same moment if you did not find yourself with the wind whooshing past you making you feel as if you are about to lift off and fly into the clouds?
As summer approaches, our minds fill with ideas of bountiful backyard BBQs, jaw-dropping destination vacations, and perfect timeless photos filled with laughter, smiles, and memories. I admittedly do the same thing, but when did simple summer fun turn into "perfect" summer fun. I personally have no idea when this idea started for me. Although I do know that this bizarre idea is officially ending for me this summer. Simple fun in the sun is still fun in the sun. I don't need that perfect tan, that perfect outfit, or that perfect photo to know that we laughed, smiled, and made memories that in 20 years we will bring up and laugh so hard about we'll cry a little out of the pure and innocent joy we felt that summer spent in the sun.
Our windows aren't perfect in design or color theme. Although we did try, it wasn't until we took a step back to look at our glorious hot mess to see it as just that a brilliant, spectacular hot mess. Fully representing the idea that perfection is unachievable.
In our windows, you will see hammocks, beach balls, and round beach towels while they do look stellar on their own. We wanted to throw a reminder out there that simple maybe even unphotogenic summer fun is still chalked full of memories worth making.
Share your summer fun @ThavinMarcob
We'd love to see your personality shine bright this summer!
Thavin & Marcob is a place where you are celebrated for being you!