The fashion industry has experienced tremendous change over the last several decades. I remember sitting down at my grandmothers small round breakfast table as she made me an afternoon snack. Asking me why people shopped for more than just the two most important seasons, that being winter and summer. She truly did not see the point in buying excess clothes that would not benefit you in directly hot weather or cold. At the time of our conversation, I just thought my grandmother was old fashion and a little out of touch with current fashion trends. Although now looking back at our conversation that one afternoon. I can hear the logic and reason in her words. She was expressing to me not her lack of interest in fashion, but rather her interest in functionality, economy, and meaning.
It may have taken me years to see the wisdom in my grandmothers words, but I am grateful I did eventually come to find her insight exceptionally true. If you really think about it we as consumers have been programed to buy, buy, buy. The idea of needing new when something is not broken, just simply last season. has been pushed on us so much that now it feels as almost it is our own thought to want to purchase that new useless frivolous thing, simply for the fact that it is something we do not currently posses within our homes.
When you really dive into it the facts can honestly baffle you to the point where you don't know what to say because. As a retailer we have an insane about of seasonal wardrobes we can offer clients.
For instance you have:
Spring 2/ Summer
That's not even all of them the list of fashion seasons that are marketed to consumers is seemingly endless. Especially when you take into account that there are only four weather based seasons and that fashion started out based around that. It's honestly no wonder why so many of us feel the need to continually buy with a never satisfied feeling. We are continually being told we are out of date with the trends, but who can honestly keep up with the number of fashion seasons spans greater than the number 50.
When I was younger I did like to feel fresh off the runway every season. So I did tend to shop that seasons trends not thinking about the longevity each fashion possessed. Although as motherhood and adulthood have graced me with more knowledgeable insight. I now only shop for the basics, the classics, and the lifelong fashion friends. As a trick to keep feeling fresh off the runway. I love to accessories with different trends. I find accessorizing to be the absolute best because you can honestly accessories your outfit with so many different things. Don't let your imagination stop and jewelry, purses, and shoes. Free your fashionista to explore the sky and compliment your outfit with a trendy tote bag, briefcase, socks, even hair accessories.
I have found greater joy in choosing to shop like this than I ever felt shopping trends from unhear season to unheard season. I'd love to share with you my top four reasons for why skipping fashion seasons and focusing one basics, classics, and longevity have really made a difference not only in my wardrobe,
but myself as well.
1. I Leave Behind A Smaller Environmental Footprint.
I Buy Less, I Keep For Longer,
and In Turn I Toss Out Less.
2. Getting Dressed Is A Breeze.
If Everything Goes With Every Season There Is
No Need For Me To Scrounge Through Summer #2 Fashions.
3. My Closet Never Encounters Any Stuffing, Squeezing, Shimming, Or Shoving.
I Own Fashions With Not Only Versatily, but Longevity. I Don't Need To By New Or Differnt Because I Am Completly Content With What I have.
5. Every Outfit I Style Has A Marvolus Meaning.
Some Days My Outfit Screams Supporter Of Small Artisits
and Others It Jouously Sings Fair Trade.
Did you know that there were that many fashion seasons?
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